Category Archives: snowboarding

Vexum Strikes Again


They’re on our radar again.

The snowboard-inspired clothing line, owned and operated by two local 15-year-old shredders, is looking for the next big riders to sponsor.

“With the help of the ‘Shred for Drake’ shirts, Vexum has really taken off, and we think it’s time to build a street team of both snowboarders and skiers,” Jacob Roscoe, Vexum owner said.

To be eligible, teams of four riders (skiers or boarders) should create a short film to be entered by noon on Feb. 3. The films will then be premiered at Sun Valley Sports, 6-9 p.m. Feb.7.

The contestants of the winning video will receive:

  • 425693_539583752738136_678567523_n1 case of Redbull
  • 1 Vexum hoodie/T-shirt per member.
  • $50 Sun Valley bucks

Second place will receive:

  • 1 case of Redbull
  • 1 Vexum T-shirt per member
  • $25 Sun Valley bucks

Third place will receive:

  • 1 case of Redbull
  • 1 Vexum T-shirt for each member
  • $10 Sun Valley bucks

As an added bonus, Vexum will choose one rider from both the first and second place videos to be sponsored by the clothing line.

“We are really excited to see the local talent,” Roscoe said. “We won’t promise anything, but if we are really impressed by the videos, then we may sponsor more than two riders.”

Roscoe said they are looking for originality and solid bangers when choosing winning videos.

The price to enter the video contest is $25 per team. To enter, visit the Vexum blog.

Vexum, previously known as Lumen, is owned and operated by Jacob Roscoe and David Ross. The 15-year-old boys started the company on a whim after a creative study hall. The company, now on its second line, creates T-shirts and sweatshirts with extreme sport enthusiasts in mind.

For more info about Vexum Clothing Supply Co. check out the posts, “Celebrate the Winter Season with SVS” and “Support the Young, Fresh and Charitable.”

60697_3980534917321_2076876992_nSun Valley Sports is the largest extreme sports store in Northeast Ohio. Located in Fairlawn, it sells extreme sports gear, clothes and shoes. The shop also participates in the Northeast Ohio extreme sports community.

For more info about Sun Valley Sports check out the post, “Celebrate the Winter Season with SVS.”

Tagged , , , , , ,

On your day off..

ImageThe lovely state of Ohio has given us another day off riding with the recent heat wave and closed home resorts.

Depressing.. I know.

So in an effort to keep your spirits up, here’s the second episode of Mark Gilc’s “Grilosode” Series straight from the European Alps (and yes, those are hard boots).


Tagged , , , , , ,

“$1,000 for a triple cork”

As the U.S. Airbag crew stood outside the new Brandywine bar, they joked about giving $1,000 to anyone who can successfully throw a triple cork at the BmBw U.S. Airbag event that weekend (Jan.4-6).

U.S. AiRBAGAlthough no one landed a triple cork, the four crew members agreed on their favorite tricks of the weekend:

1. Double Cork Backside 1080

2. 360 Truck Driver

3. A boosted Rodeo 7 Tailgrab

So as the airbag makes it to your local resort this winter, take advantage of the “softest AiRBAG in the industry,” and go big or get creative.

The airbag will be at Mad River Mountain Jan. 18-20 and Seven Springs March 15-17. For more dates in both the West, Midwest and East Coast, check out

Tagged , , , , , ,

Comp spots for Comp heads

Checklist:snowboarder rail jam

[] Do you snowboard or ski?

[] Do you like to win free stuff?

[] Do you like challenging yourself?

[] Do you like to test your skills against other local riders/skiers?

If you marked yes for all of those then your a comp head. It’s like a pot head except you get your rush from doing really cool tricks and impressing your friends, sponsors and the opposite sex.

So fellow comp heads,

With winter fast approaching, you better get on all the resort sites in the surrounding area to find out when the competitions are going to be. Then, you better check every single one of those sites each week because there may be new competitions posted that you don’t want to miss. For those in my area, that includes BmBw, Mad River, Snowtrails, 7Springs, Peak n’ Peak, Boyne and about 30 other resorts.

Or you can checkout

Angie Crum 1st place at USASA nationalsComp Spots is your one stop resource for all your competition details. Owner Brent Ford, calls every resort in the United States in order to gather all your competition info. Not only does he get the current schedules and details, but he asks the resorts to contact him immediately whenever there is a change to that schedule.

“I’ve pieced together every resort in the U.S. and every series for amateurs where you can just walk up, sign up and get in and put all that info on one website,” Ford said.

He continued to explain that his business has never been done before.

“Lots of people cover the pro scene, but so much of the industry is just amateur snowboarding. Just people trying to find competitions and going out and competing for fun.”

In the beginning..Groms

there was Ford in a ski and snowboard business class. He was 20, maybe 21. He had to come up with some business idea for a project, or perhaps it was for a website. Either way it got the wheels turning so that, here, now, two years later, we have

It was January, perhaps February, 2012 that the idea really began to take shape and take on a personality of its own. With the website up and running, and the van pimped out: it is time.

A look inside:

Ford isn’t taking the business too seriously. He’s not doing it for profit or recognition. He simply saw a need and is filling it.

He doesn’t plan on making money, at all, for awhile. He worked all summer doing who-knows-what in order to pimp out the van he will not only be traveling in, but living in this winter.

He plans on starting in the West where the season begins sooner. From there he will travel North, then East until he hits the Midwest. He will stay here for awhile, Wisconsin, Michigan, apparently they have quite the amateur competition scene. Lastly, he will hit up the East Coast before heading back to the West, where he will finish the season.

Although he is looking forward to the adventure, all this traveling has one purpose: promote his business.

He will be sponsoring events, handing out product and talking about in order get his business out there word-of-mouth style.

CompSpots Van

So check it out, and get your comps on.

Tagged , , , , ,

My Brothers Pant

Kudos Airblaster!Airblaster Logo

Airblaster just dropped its new women snowboard pants: My Brothers Pant

My Brothers Pant

The pants essentially are the mens Sissy Pant, but I want them anyways!

How does Airblaster do it?!

Remember the Airblaster and K2 Happy Hour board? It’s essentially just the K2 Happy Hour board with the most simple graphic, but I want it anyways!


I will tell you how: great public relations.

For those of you who don’t know, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to Public Relations Society of America.

In other words, Airblaster is really good at making customers feel good, and in return, we buy its products!


Airblaster told us that in today’s world of snowboarding, wearing the right outerwear is as important as the tricks you can throw in the park. It also said it was challenging that notion with the K2/Airblaster Happy Hour snowboard in order to bring snowboarding back to the snow.

So we all jumped on the band wagon (well I know I sure did) because we were like yeah, that’s right; It has gotten to be about what we wear! So we should buy this new product (where the only thing new about it is how it looks) to tell people that we don’t care how we look!

That make sense to you?

No? Then here’s another example:

Airblaster told us that women’s outerwear is not as cool as the guys. It also said it was challenging that notion with the women’s My Brothers Pant.

So we all jumped on the band wagon (well I know I sure did) because we were like yeah, that’s right; Mens clothing is so much cooler then girls! So we should buy these girls’ pants, which were made to resemble mens’ pants, which were made to resemble girls’ pants.

Now, does that make sense to you?

Don’t believe me? Check it out for yourself:

She literally says, “Not too many changes, but the branding’s a little different.” Then she continues to talk about how cool the pants are since they are like her brothers’ pants. Except that her brother was trying to wear pants that looked like her pants.


Now here’s the worst part:

I know all this. Airblaster is essentially tapping into our emotions in order to sell us its products. And I DON’T CARE.

I still want those pants. And that board. Please.

Please buy me those pants.

Because I want to wear pants that look like guys’ pants, which were modeled off womens’ pants.

Why? Because I want to be right next to those guys in that park. And Airblaster knows it.

Please buy me that board.

Because I want a board that says I don’t care what my board looks like or what brand I’m riding.

Why? Because I care what my board looks like and what brand I’m riding.

Judge me.

That’s fine. I blame Airblaster and its amazing public relations staff.


Tagged , , , , , , ,
%d bloggers like this: